HL Klemove CI Story | HL Klemove

CI Basic

Succeeding the Heritage of ‘Halla’

Higher Life Providing better value and
life to the clients, employees and society

Clever + Move

Respond quickly and smartly to any uncertainties
and changes in the future mobility industry
and create leading results

Color System

Color is an important factor in creating a brand image.
Take caution to avoid using different colors than authorized brand color
because the use of unauthorized colors can distort brand image
and deteriorate communication effect.

HL Sky Blue

PANTONE 299C

C 79, M 3, Y 0, K 0
R 0, G 180, B 237 / HEX #00B4ED

HL Black

PANTONE Black 6C

C 60, M 40, Y 40, K 100
R 2, G 10, B 10 / HEX #020A0A

HL White

PANTONE 000C

C 0, M 0, Y 0, K 0
R 255, G 255, B 255 / HEX #FFFFFF

HL Navy

PANTONE 281C

C 100, M 78, Y 0, K 46
R 0, G 43, B 104 / HEX #002B68

Gold

PANTONE 871C

C 30, M 40, Y 70, K 0
R 192, G 154, B 93 / HEX #C09A5D

Silver

PANTONE 877C

C 0, M 0, Y 70, K 0
R 178, G 178, B 178 / HEX #B2B2B2

Incorrect Usage

The wrong usage of signatures can damage the brand image, so the signature must be accurately applied and managed.
Take caution to avoid using different colors than authorized brand color because the use of unauthorized
colors can distort brand image and deteriorate communication effect.

The ratio cannot be changed at will.
The angle cannot be changed at will.
The border effects on the logo type cannot be applied at will.
The font type cannot be changed at will.
Cannot use in violation of the minimum spacing rule.
The ratio of the symbol and the logo type cannot be changed at will.
The location of the symbol and the logo type cannot be changed at will.
The shadowing effect cannot be applied at will.
The color of the signature combination cannot be changed at will.
Must secure visibility by using a clearly contrasting background color.
Cannot be applied in front of a complex graphic or image.
Cannot apply colors, other than the designated colors, to the symbol.